Italian-style marriage.

bulthaup x Mercato Alimentare
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Brand expression
For the German luxury kitchen manufacturer, their kitchen and living spaces are places to meet, exchange and share. Starting from this very simple observation, Bulthaup wanted to go even further: to provide a unique experience to their customers in their showrooms.

The idea of ​​creating a total cooking experience appealing to all senses became evident. Nothing less than tasting the best Italian products prepared by the best culinary artisans while revisiting the plans of your future kitchen.

That's where Mercato Alimentare, the reference of Italian caterers and delicatessens, joined the party.

The challenge for Roots was to create a common universe and a strong identity for the new offer "Mercato Alimentare X Bulthaup" that transcend both identities of each partners, the one of a renowned German designer and the other of an artisan of Italian taste.

We opted for the research of "simplicity". A common thread for the protagonists. In both kitchen and design, simplicity is certainly the most difficult thing to achieve.

Located in the very heart of the Bulthaup showroom in Brussels, the new Brussels culinary space "Mercato Alimentare X Bulthaup" is a first in Belgium. Punto e basta!

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